Monday, January 19, 2009
Newspapers Should Thrive This Week
So most of you remember what happened on November 4th. Of course, newspaper newsrooms really liked what happened on November 5th even better. Their sales surgeda and it will happen again on January 21. Plan now to save and grab different copies of newspapers to avoid having to pay extra fees to get back issues. Newspaper Editors need to add as much substance to the paper as possible in order to encourage readers to use them as a reliable source for a wealth of information from time to time. Remember, people will visit your newspaper, they may not come to stay and that's alright. Just aggregate the audience and stop looking for the masses. Take the niches and add them together ala Chris Anderson, The Long Tail.