Saturday, February 28, 2009
Friday, February 27, 2009
Final Edition from Matthew Roberts on Vimeo.
It is equally as sad for the thousands of journalists who will be next. They are lamenting over the Rocky Mountain News and tragically, they may be escorted out the door on Monday. It is time to face reality. I don't like it either but it doesn't mean it's not true. Newspaper print is expensive. Craigslist proved to be a devastating disruptive technology and that was NOT Craig Newmark's intent. The younger generation prefers video over text and the older generation is literally dying. Brick and mortar establishments are going to be difficult to maintain. I've mentioned Jeremy Rifkin's book, The Age of Access in prior posts. He talks about the fact that companies can no longer afford to pay for the real estate, the utilities, the staff, etc. Therefore, a new strategy is mandatory. I know people don't want to hear this right now. But this is where we are.
Pensions aren't worth anything, people are being laid off by the thousands seemingly every minute of the day, employees are not getting raises some are even having their salaries cut, health benefits are rapidly diminishing. It is time to become pioneers whether we like it or not.
Alright, I know this is much more than you can take right now. I'll give you the weekend to grieve the loss and yes, to lose a nearly 150 year old institution is an immeasurable loss. However, come Monday, it's time to get in the virtual game wherever you can.
Thursday, February 26, 2009
Wednesday, February 25, 2009
Monday, February 23, 2009
Sunday, February 22, 2009
Saturday, February 21, 2009
administration in the Communications area. She is an amazing young
woman and I'm honored to say she's one of my students.
Ameshia is a Belmont journalism minor and political science major.
She asked me to attend her Alpha Sigma Tau Parent and Family
Celebration and I proudly did.
Thursday, February 19, 2009
Wednesday, February 18, 2009
For the record, television stations need to do a better job of branding their products for a national and international audience. The call letters aren't enough when someone is watching on the Internet anywhere in the world. The World is Flat!
By the way, I tried it and was SHOCKED at how fast so much information was returned. Add Twitters ability to pinpoint where you are and the possibilities are beyond mind boggling and this isn't the tip of the iceberg.
Tuesday, February 17, 2009
Monday, February 16, 2009
Sorry so wordy, I'm on the run. Hopefully, I can add to this later. But READ the agreement especially the License part.
Sunday, February 15, 2009
Nashville, you can tune in at 88.1FM.
Promoting the book and upcoming book signing at Barnes and Noble in
Hendersonville on Sunday February 22 from 2:30-4:30 and on Saturday
February 28 at Alkebu-Lan On 28th and Jefferson Streets from 11am-1pm.
Saturday, February 14, 2009
Association of Black Journalists and Tennessean reporter explains what
she covers and does to Amy Webb while Belmont University Women's Media
Relations coordinator, Kenisha Rhone listens.
Friday, February 13, 2009
Thursday, February 12, 2009
floor and it really looks cool. Music by request. The band consists
of bunch of guys who jump around on stage between instruments and play
are employees. The audience gets involved, high volume
participation. It's all piano driven music.
They are open Tuesday- Saturday.
Beyond that, the conversation was fascinating and inspiring. Levy says she and Frink started their blog, Nashvillest when both were laid off. Frink got the idea while spending the summer in DC and following a similar blog there. They aren't making money yet, but they enjoy doing the blog. Frink does the news updates each morning while Levy goes through 200 different national sources to gather news and information. (Who says young people don't consume information on the web, Levy is 22.) When they redo the website, they plan to have more powerful platform to support ads and other revenue generation tools. Levy says they get more than a thousand hits a day. Levy says food posts are really popular.
And, they take full advantage of the network economy and let the audience tell them what to write. Levy says,
"You want to write what people WANT to read about."Morgan also told me about some local blogs to check out: News Coma, Tiny Cat Pants and Dave Made That.
Wednesday, February 11, 2009
Tuesday, February 10, 2009
This is the first in a series of multimedia moments by your Multimedia Maven, dr. syb. I'm tired of people giving me excuses. This is rough and raw but I'm doing it with my little 'ole flip camera. I'll read, recommend, review, refer and provide a wealth of information and resources on a regular basis so spread the word. And next time I'll remember to grab my tripod from the car so I won't have to put the camera on a stack of books.
Monday, February 9, 2009
Thursday, February 5, 2009
Gordon is teaching my students about the public service and commercial
models of broadcasting. Originally, the purpose of the airways was to
serve the public. Back then, licenses were primarily given to
educational and religious entities. According to Gordon, it was 1967
when then President Lyndon B. Johnson signed the Public Broadcasting
Act which created PBS, the Corporation for Public Broadcasting and
NPR. Revenue for NPR primarily comes from listeners. They are in
better shape than PBS because PBS has to compete with the History
Channel, A&E, etc.
Of course, NPR just cut nearly 100 jobs. The sizeable 300M donation
from Joan Kroc, McDonalds family is not yielding the returns it was
before the market crashed.
Public radio listeners are very involved and the personal value is
high. People really don't want giveaways when they donate. 70 percent
prefer to keep money in the system.
The bigger question is what can be learned from NPR in terms of