From the Chicago Tribune by way of Twitter, thanks to Mark Toney, Smith Geiger.....
WMAQ-Ch. 5 reinventing itself, tells producers, writers and editors to do the same
News producers, writers and editors at NBC-owned WMAQ-Ch. 5 were told Wednesday they must reapply for new multi-faceted positions, the demands of which reflect the station’s efforts to provide content not just for TV but the Internet, mobile devices and other emerging platforms.
The new jobs – with titles such as platform manager and content producer – are to be posted beginning Thursday, not just for internal candidates but outsiders as well.
Here's the rest of the article, WMAQ Chicago.
So, the bottom line is that beyond being fired, laid off and/or downsized, you will be eliminated if you do not learn new media skills.